2024 OMAs Shortlist | Clear Channel
Outdoor Media Awards

OMAs Shortlist

The shortlist is out!

The shortlist for the 2024 Outdoor Media Awards is now live!

Thank you to everyone who entered and congratulations to our finalists!

Share your success and download our handy social assets below.

Winners will be announced at the awards celebration on Thursday 13th June.

Keep your eyes peeled for further announcements.

Creative

Visual Craft Award

adidas UK, Originals - adidas FW23 Originals

EssenceMediacom / GroupM OOH / U-DOX

 

Channel 4 – Partygate

Talon / OMD / 4Creative / Jack Agency

 

Hiscox - The story of your business, underwritten by Hiscox

Uncommon Creative Studio / Posterscope / Total Media

 

Lucky Saint - Lucky Saint: Dry January Saviour Campaign

Karmarama and Rankin / Sun Lee / Otherway / Squadron Venture Media

 

Sky - The Last of Us

Rapport / SCA / EssenceMediacom

 

Uber Trains - Trains, Now on Uber

Mother London / GroupM OOH / EssenceMediacom / DOOH.com

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Tech Innovation Award

Coca-Cola, Coca-Cola Zero Sugar - #TakeATaste

GroupM OOH / EssenceMediacom / DOOH.com / Studio Dialect / JCDecaux / Ocean Outdoor / Savi

 

EE - Stay Connected at Night

Posterscope / EssenceMediacomX / Saatchi & Saatchi

 

L’Oréal, Maybelline New York - Extend Your Lash Reality

GroupM OOH / EssenceMediacomX / DOOH.com

 

PepsiCo - Rockstar x Stormzy

Talon / Grand Visual / OMD / Ocean Outdoor / Ocean Labs / SmartMedia Technologies

 

Transport for London, Elizabeth Line - Complex Data, Simpler Journeys

GroupM OOH / Wavemaker / DOOH.com / VCCP

 

Uber, Uber Eats - Iftar Incoming

Mother London / GroupM OOH / EssenceMediacom / DOOH.com

______________________________

Installation and Experience Award

Audible – Laugh Through It

Wavemaker / GroupM OOH / Fold7

 

Budweiser – This Billboard Is Yours To Take

Talon / Grand Visual / FCB New York

 

Hatchards - St Pancras International Bookcase Tree

Plunge Creations Ltd 

 

LVMH, Louis Vuitton - Making Media Art with Louis Vuitton & Yayoi Kusama

Publicis Media @ Publicis Media Luxe / Energy

 

M&S - Love your Boobs…It starts with a BraFit: how M&S put boobs on a pedestal

GroupM OOH / Mindshare / House 337 /

 

Netflix - The Witcher Experience

Collective Studios / Founders

 

Sela x Newcastle United – We’re Back

Spectacle Partners / CSM

 

The Diana Award, Anti-Bullying – Back To Bullying

Revolt London / Premier / Jenny Dee

Planning

Data and Intelligence Award

Beiersdorf, Elastoplast – Elastoplast Summer - Programmatic DOOH

Dentsu OOH / Carat UK / Hivestack / Clear Channel / i-Media / JCDecaux

 

PepsiCo, Walkers - Walkers 100 Calories

Talon / OMD UK

 

Reckitt, Cillit Bang - Banishing Mould across the UK with a DOOH bang

Zenith / Reckitt / IIG

 

RSPCA - How reaching for the Sky(rise) with DOOH delivered RSPCA's Christmas Wish

John Ayling & Associates / Skyrise

 

Scottish Government – Detect Cancer Early

Talon / Republic of Media / Leith

 

Uber, Uber Eats - Iftar Incoming

Mother London / GroupM OOH / EssenceMediacom / DOOH.com

______________________________

Cross-Format Award

Asahi UK, Asahi Super Dry - Beyond Expected: Asahi and the Rugby World Cup

GroupM OOH / Wavemaker / DOOH.com

 

Bethesda, Starfield - Calling All Explorers

Havas Entertainment / Havas Media / Havas Play / Generation Media

 

Hiscox – Your Business Story

Posterscope / Total Media / Uncommon Creative Studio

 

KFC - We’re sticking with Chicken

GroupM OOH / Mindshare / Mother London

 

Nationwide - Branch Promise

GroupM OOH / Wavemaker / New Commercial Arts

 

TalkTalk, Full Fibre - “Speed Up, Spend Less”

mFuse / GroupM OOH

 

Warner Bros., Barbie - Paint the Town Pink

Kinetic / PHD

 

______________________________

Cross-Channel Award

Bethesda, Starfield - Calling All Explorers

Havas Entertainment / Havas Media / Havas Play / Generation Media

 

Channel 4 – Partygate

Talon / OMD / 4Creative / Jack Agency

 

Lucky Saint - Lucky Saint: Dry January Saviour Campaign

Karmarama and Rankin / Sun Lee / Otherway / Squadron Media

 

Nationwide - Fairer Share

GroupM OOH / Wavemaker / New Commercial Arts

 

Uber, Uber Trains - Trains, Now on Uber

Mother London / GroupM OOH / EssenceMediacom / DOOH.com

 

Unilever, Dove - #TurnYourBack: Calling Out Toxic Beauty Standards

Unilever / Mindshare / GroupM OOH / Ogilvy

Effectiveness

Brand Building Award

Capital One - Evolving Our 'One Good Thing' Strategy with 3D Deepscreen and Dynamic Techniques

the7stars / Kinetic / Fold7 / DOOH.com

 

Just Eat – Just Eat 2023 OOH Approach

UM Manchester / McCann

 

Mondelez – Cadbury Christmas Coins

Publicis Media / VCCP / Energy / Global Street Art

 

PepsiCo – Pepsi Max Christmas 2023

Talon / Grand Visual / Red Dot / OMD UK

 

Princes Ltd, Napolina – Not So Humble

GroupM OOH / Wavemaker / Lucky Generals

 

Upfield, Flora Plant Butter – Skip The Cow

Dentsu OOH / Dentsu X / Pablo

 

_____________________________

Local Advertising Award

ALDI - Go The Extra Mile!

Starcom / McCann Manchester

 

Bumble UK – Wanderlove

Havas Media / Havas Entertainment / Evolve OOH / Global

 

Fresh - Using real survivors to encourage quitting smoking

Bonded Agency / Story

 

IKEA - Big Blue Bag

Mother London / HELO

 

LNER - Protect, Connect & Grow May Burst

MG OMD / Posterscope / M&C Saatchi

 

TikTok, TikTok Eurovision 2023 - OOH encapsulates musical moment for TikTok & Eurovision 2023

Zenith / Electric Robin / Preen

 

Transport for London, Elizabeth Line - The World’s Smallest Global Campaign

GroupM OOH / Wavemaker / DOOH.com / VCCP

______________________________

New Approach Award

Accolade Wines, Hardys – The Joy of Certainty

Yonder Media / Talon / Above+Beyond

 

ALDI – Go the Extra Mile!

Starcom / McCann Manchester

 

bet365 – Never Ordinary

Republic of Media / Talon

 

Merlin Entertainments, Alton Towers Resort – The Curse at Alton Manor Launch

GroupM OOH / Wavemaker / TBWA\MCR

 

MOJU – Wake. Shake. Boom.

Rapport / Bicycle / Who Wot Why / Global / Ocean / Clear Channel

 

National Highways, HGV – Know the Zones

MG OMD / OmniGOV @ MG OMD / Wavemaker / Adriver / Posterscope / FCB Inferno

 

RSPCA – How reaching for the Sky(rise) with DOOH delivered RSPCA’s Christmas Wish

John Ayling & Associates / Skyrise

 

Twinings – Repositioning Twinings as a modern wellbeing drinks brand

Craft Media London / Kinetic / the7stars / Uncommon Creative Studio

A Platform for Good

National Social Impact Award

GambleAware – Stigma

OmniGOV @ MG OMD / Posterscope / Lucky Generals

 

Lloyds Banking Group - Scottish Widows’ pension gap confronts Rishi Sunak

Zenith / adam&eveDDB

 

RNIB – See the Person

GroupM OOH / Wavemaker / T&Pm / DOOH.com

 

Scottish Government – Detect Cancer Early

Talon / Republic of Media / Leith

 

The Diana Award, Anti-Bullying – Back to Bullying

Revolt London / Premier

 

The Prince’s Trust - Empowering Hope: The Class of Covid Campaign

T&Pm / Clear Channel

______________________________

Community Social Impact Award

Fresh - Using real survivors to encourage quitting smoking

Bonded Agency / Story

 

Leeds Hospitals Charity - Leeds Bear Hunt

The Ark Marketing & Media

 

Team Emily - Emily Needs You - Stem Cell Donor Appeal

The Ark Marketing & Media

 

Tower Hamlets Council - #ChargeSafe Tower Hamlets

London Fire Brigade

 

Tower Hamlets Council, Young Tower Hamlets - Young Mayor Applications and Elections

Young Mayor Team / Young Tower Hamlets Youth Service

Talent

Rising Star Award

Hector Wylie

Client Manager - Talon

 

Riyanna Limbachia

Trading Specialist - Altair Media London

 

Su Ozbek

International Out of Home Specialist - Mediabridge Global

For any queries, please get in touch with the OMAs team at OutdoorMediaAwards@clearchannel.co.uk

01  Social Assets

Share your shortlist success

If you have been shortlisted, we've created some handy, easy-to-use social assets that you can use to shout about it! Go on, you know you want to...