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How to Promote Your School

Bringing in children & students from your catchment area is becoming increasingly competitive –ideally all parents and prospective students should be aware of your school’s, college’s or university’s open days. With each student being such high value, your marketing choices must be highly effective; Outdoor advertising can speak to all students and parents within your school’s catchment area.

Independent research from TGI shows that students are 34% more likely to pay the most attention to outdoor media (over other advertisements).

With our panels placed in strategic positions around communities we’ve helped schools, colleges and universities around the UK improve public perception, raise awareness and drastically increase open day attendance.

Our top tips on promoting your school and increasing open day attendance

  • Ensure everybody knows about your open days through local advertising.
  • Create a positive first impression. When parents and children come to your school, college or university for the first time, inspire them. Such as having student created art on show. This displays an exciting and inspiring environment to learn in.
  • Great Ofsted results? Amazing pass rate? Communicate this to the local area.
  • Your website will be visited by students and parents alike. Make sure it not only looks the part but displays your values and ethics.
  • You should have an active Social Media – a great place to communicate key events, results and a place to inspire and engage with your audience.
  • PR – got a good story to tell? Build a strong relationship with local journalists to tell your story through print and digital publications.

Clear Channel help drive potential students towards all types of schools – nurseries, primary/ high schools, colleges, universities and learning centres. We do this through proximity-based targeting using extensive data and the strategic locations of our panels; running adverts in the areas we know will be reaching out to the correct audience when they’re receptive.

  • The heart of the community – Main roads in, out and through towns & villages.
  • Feeder & competitor schoolsBus shelters & billboards target local schools with precision.
  • Youth cluster areasShopping centres, leisure centres, parks etc.
  • Supermarkets – Target parents at some of the UK’s busiest supermarkets.

Exeter College

Their aims were to raise awareness of degree level qualifications offered by the college and increase open day attendance.

They received great feedback about the message & the artwork, an increase in the number of people using the website and 15% increase in university level applications.

Perse School outdoor advertising campaign

Perse School

The main objectives were to raise awareness of upcoming open days and drive traffic to the website.

“We saw responses rise by well over a third. We have found it to be a cost-effective and impactful way to get our message across. We have already booked for next year.”

Follow in the footsteps of other Education Marketing Managers

Interactive Guide:

Discover previous campaign insights & results with our interactive education guide and discover exactly how we use geographic targeting to successfully speak to your audience. Have a play!

Education sector promotional audience presentation

Video:

Become an Outdoor advertising expert with Lindsay & Mark (Clear Channel’s Head of Insight & SME Marketing Manager) as they talk you through : ‘How to drive open day visits for your school’

Poster Search

Which areas in your town would reach out to the most parents and children? Search your area on our mapping tool and discover our panels. Consider:

  • Main roads
  • Feeder schools
  • Youth cluster areas
  • Shopping zones

To access more data on your audience and to hear your local expert’s recommendation, fill out the form below and we’ll be in touch soon!

Get in touch

Looking to discuss outdoor advertising in your local area? Please give us a call or fill in our form and we will get back to you shortly.

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