How long will my campaign last?
The standard campaign length using traditional poster advertising sites is two weeks. Whether you use large billboards or multiple bus stop sites, it will last a minimum 14 day ‘cycle’ which is determined by our advertising posting calendar. Any further campaign duration increase would be an additional two weeks, e.g. 2,4,6,8 weeks.
However with the increased development of digital advertising, the two week cycle is certainly no longer concrete. As digital campaigns are sent electronically to your desired advertisement sites, there’s no time spent pasting the poster up and taking it down – it’s more innovative and efficient.
Digital therefore provides businesses with immense campaign flexibility and the ability to advertise at very specific dates and times. For example, if you wanted to promote a time sensitive offer at the weekend or if you wanted to use multiple creatives and change your digital advert daily – you could.