What is Out-of-Home advertising?
We see it everywhere, when we’re driving to work, walking in the city centre or shopping at our local supermarket, out-of-home ads reach us when we are out and about. It’s the last remaining truly broadcast medium.
Unlike television and radio advertisements, out-of-home is always on – day or night. You can’t switch it off or turn the page – it’s simply unavoidable!
It’s no surprise that we reach 91% of the UK population every week!*
Source: Route v31