Starting a business needs an idea, plenty of entrepreneurial skills, and a lot of nerve. It should definitely be at the top of every start-up’s list to advertise in the best possible way to establish a brand that has longevity. This is all the more important in light of statistical data showing most new businesses struggle to get off the ground.
Why Is It Important for a Start-Up to Advertise?
If you’re counting your pennies, it may be tempting to leave the advertising for a little while until you find your feet. Simply put, a brand can’t survive if it’s unknown. Whilst most new businesses may have some starting capital to tide them over, effective advertising is the key to survival – and growth. But what are your options when you’re only just beginning and have very little money to your name?
The Best Advertising Options for New Businesses
Digital billboards and out-of-home advertising
You don’t need to be a big brand or supermarket giant to have your own billboard. With increasingly cheaper prices on offer, OOH (out-of-home) advertising is now a viable option for start-up companies, too, and a great way for businesses to get their name out in public at an affordable price.
Find a company who offer cost-effective digital screens, billboards and advertising spots at prime locations across the UK. This makes it easy for the everyday consumer to encounter your brand and be introduced, at locations ranging from supermarkets, to bus shelters, to busy roads. By the very nature of OOH advertising, your message will be unavoidable.
Referrals and recommendations
Word of mouth is incredibly powerful. Whether somebody has seen your digital billboard and is intrigued, or whether they have used your service and been impressed – if their experience is then shared with a friend, this personal recommendation is very influential on people.
Also consider investing in some business cards or review cards, handing them out at the end of a successful job to encourage your customer to leave an online review. If you take the time and effort to ask people, you may be surprised how many people will be willing to help you out with a good review. People really do read reviews. Alternatively, you may consider offering a referral scheme to encourage customers to spread the good word on your behalf.
The local news
Write a press release and send it out to local newspapers and radio stations. With any luck, local journalists will be happy to report on your start-up for free and you can drum up some intrigue in your company before it even opens. In this press release, make sure you include your USPs and any introductory offers or launch nights. Anything that invites the readers/listeners to interact and engage with your brand should be highlighted in the story.
Digital marketing services
The internet is a crowded place, and it’s hard to get your company to stand out and climb the online ladder. That’s where an online marketing company can help. Content marketing and SEO (search engine optimisation) makes sure that your site has fresh, relevant and searchable content to ensure you get noticed online – and to build a reputation.
If you’ve benefited from an outdoor advertising campaign, you can ensure that all your created content has synergy with the ad campaign, too. PPC (pay per click) is also another online technique to drive traffic to your website through paid ads from the likes of Google and Bing.
Social media presence
The popularity of social media shows no signs of slowing, making it essential to get your business set up on these platforms. As well as interacting with your customers via a business Facebook, Twitter or Instagram page, you can also run ad campaigns. All you need to do is register your business with the platform of choice, and then get savvy on the ins and outs of social media ad campaigns.
Searching for affordable out-of-home advertising spaces? Here at Clear Channel Direct, we provide top spots for digital adverts at prime places across the UK. Thanks to a range of sizes, types and geographic locations, you can tell the world about your new business. Discover more – get in touch with our team today.