You’ve designed a product, you’ve thought up an initiative, or you’ve decided it’s time for your business to make a bigger impact, either in the local community or on a wider scale. The next step is to introduce the fruits of your labour to the world outside your office, and to do that, you’ll need an effective advertising campaign – but how should you go about your promotion? Newspaper advertising is a very popular platform, but how does it compare to OOH advertising? Here, we’ll look into the characteristics of both platforms so you can see for yourself.
To reach people at various times of the day; when they’re on the way to work, on the way back from the shops or driving to a friend’s house, outdoor advertising is extremely effective. But what are the main positives of this method of promotion?
You might think that investing in a sprawling billboard or a digital bus shelter advertisement, for example, might make a huge dent in your budget. However, the cost of a billboard advertisement is lower than that of taking out a full page advert in a national newspaper. An advert in the classified section of a national newspaper can cost as much as £10,000 – if you advertise in certain papers, you will reach thousands of people a day. Outdoor advertisement offers excellent value for money, too, with the added bonus of your own advertising space away from other promotions and competitors.
The biggest newspapers reach millions of people a day through their digital presence, with approximately 5 million copies sold per day across all the major publications. The numbers around outdoor advertising are also impressive; it is thought that around 98% of people are exposed to outdoor advertising every day – an enormous amount of people, and that means a huge number of potential new customers or supporters.
When it comes to outdoor advertising, you’ve got the power of technology at your fingertips, and when harnessed properly, you can create truly groundbreaking campaigns. From video advertisements to time and date-specific promotions, interactivity, motion detection and facial recognition software, there’s so much you can do with outdoor advertising.
Newspaper advertising has served countless industries well for centuries, but as technology advances and digital media envelopes our daily lives, billions of people get their news and spend their free time on their smartphones, tablets and laptops, which means digital advertising is really coming into its own.
Clear Channel Direct are leading providers of Out-Of-Home advertising campaigns for customers throughout the UK. Whether you’ve got a clear idea of what you’d like to do, or you need advice and guidance on how best to reach the public, we can help. Simply get in touch with us today and we can kick start your campaign.