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Digital Out of Home Advertising (DOOH) Types & Examples

A crisp, digital display is a surefire way of capturing the attention of those who pass it. The traditional methods of advertising – printed billboards alongside roads and on the sides of buildings – are still used very effectively worldwide, but digital advertisements bring something extra to an ad campaign. We’re going to look at the different types of digital out of home advertising (DOOH) and run through what they can offer.

Bus Shelters (Adshel Live)

Clear Channel boasts a 1,200-strong network of digital screens in bus shelters around the country, across 70 cities and towns. These screens can be equipped with motion detection, touchscreen functionality and even facial recognition – people waiting for their bus home or to work will be encapsulated by the technological wizardry in front of them, which will help your brand remain in their minds.

Billboards


Billboards are a platform that have been used in advertising for decades. It normally might conjure images of a series of carefully-aligned posters plastered in a frame – this was, and still is, a very commonly-used advertising technique. However, in the modern age, billboards are increasingly taking the form of huge screens with static or moving images.

Clear Channel offer digital billboards in two varieties – wrap billboards, which are placed in high-traffic locations for maximum impact, and Storm screens, which are towering displays placed on major arterial routes, promoting a brand not just on the display, but on the lighting and frame of the billboard as well.

Supermarkets

Quite literally millions of people flock through the doors of our major supermarkets every week. That’s millions of pairs of eyes looking for things to buy – what better place to advertise than a supermarket? Our supermarket digital screens are outside ASDA and Sainsbury’s branches around the country, targeting both low-cost shoppers and ABC1 (affluent individuals) alike.

Shopping Malls

With 420 screens in 42 major shopping centres around the UK, Clear Channel reach over a million people per fortnight with our digital (DOOH) displays. As people mill around these shopping centres, actively looking to spend money, it means they are likely to be very receptive to advertising campaigns – 4x more likely, in fact! We have interactive screens, whereby consumers can browse and even download content, as well as our Malls Live XL displays, which offer 20m2, full-motion screens to broadcast advertising campaigns in stunning HD.

Pubs & bars

Advertising your business in bustling social environments can be very effective, and few places are more social than pubs and bars. Our socialite screens are situated in bars and pubs under some of the largest franchises in the UK – Greene King, Walkabout, All Day Long and O’Neill’s to name a few. Generating 1.7 million weekly impressions, these screens reach people when they are relaxed and receptive, whether they’re sat with a drink or waiting at the bar.

Phoneboxes

Our dynamic digital (OOH) advertising screens are dotted around London, with over 150 displays offering real-time changing artwork and maximum flexibility to maximise the impact of their advertisements. If the weather changes, we can alter the display to highlight the meteorological movement. Alternatively, you can choose the times and days that you feel will help your advertisement the best, and when the clock ticks past that time, our screens will conjure your campaign.

As you can see, there are plenty of ways you can utilise digital technology to promote your brand. Clear Channel Direct are a leading provider of digital out of home advertising (DOOH) for businesses of all sizes, and we’re always happy to help you get your message out. For more information, please get in touch with us today.

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