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X1 Lettings

Case study

X1 Lettings offer luxury student and residential accommodation to the Liverpool, Manchester and Leeds area.

Category: Estate agents

Format used: Billboards, Bus Shelters & Shopping Centres

Key result: Increase in telephone leads & website traffic

Client Objectives

Eve Addison, Head of Marketing at X1 Lettings was interested in advertising directly to their target audience in high traffic areas. “In addition to this, we wanted to be located at main arteries in and out of the cities”.

The Campaign

To meet their objectives, X1 decided to use billboards, bus shelters and shopping mall digital screens to capture their target audience. “Clear Channel provide a seamless booking process from initial talks to campaign implementation. Having a designated contact helps immensely and we were very fortunate to work with Lauren who has an unparalleled local knowledge of the areas we were looking to target”

The Results

“We saw a significant increase in telephone leads and traffic to our student landing pages on the website increased. This carried on post campaign and we noticed a number of returning visitors to the website”.

Clear Channel will continue to be a part of our marketing strategy for the foreseeable future. Not only due to attractive site locations but also the ease of the booking process and the working relationship enjoyed. Thank you Clear Channel!”.

Thanks again to Eve Addison, Head of Marketing at X1 Lettings. You can follow X1 on Twitter @X1Lettings or visit their website: www.x1lettings.com


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