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Worcester Sixth Form College

Case Study
Education case study header image

Worcester Sixth Form College are specialists in 16-19 education. They offer A Levels, Vocational Qualifications (Level 3 and Level 2) and the Access to HE.

Category: Education Sector

Format used: Bus shelters & Billboards

Key result: Aided increase in attendance

Client Objectives

Worcester College’s campaign objective was to strengthen brand awareness and increase their pupil attendance. “Very easy booking process – clearly itemised costings. Aided by the help from Sarah Pomroy (Clear Channel Account Manager) who explains the process and meets to discuss requirements of campaigns.”

The Campaign

“Panels and Adshels booked in an area the other side of the river from the College. Chosen to identify us as an option when we might feel geographically further away than we actually are.”

The Results

“Difficult to quantify as completed as part of complete campaign in the run up to an open event. Attendance at events this year have increased, but difficult to fully ascertain from what source.”

Client top tip – “Meet with a representative from Clear Channel so that they understand what you wish to achieve. They will then suggest the best locations etc.”

Thanks again to Jo Payne, PA to the Principle at Worcester sixth form college. You can follow them on Facebook or visit their website www.wsfc.ac.uk

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