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Walbottle Campus

Case Study

Walbottle Campus is a secondary school in Newcastle and were looking to promote their upcoming open day.

Category: Education Sector

Format used: Bus shelters

Key result: Largest intake in several years

Client Objectives

To promote their latest open day to Year 6 students, and their families, within the local catchment area.

The Campaign

“The booking process was great. Our account manager, Laura, met with us to discuss our school’s campaign objectives and put together a package based on maximising our coverage for the budget.

We chose panels close to our feeder Primary Schools to ensure a targeted campaign. The idea was to remind parents and students of our school open evening during their daily school run.”

The Results

“The campaign was a success and we’re expecting our next Year 7 intake to be our largest in several years.

At the Open Evening, almost a quarter of parents who attended stated that they had seen the Adshel campaign.

We will continue to use Outdoor Advertising to reach parents and students direct in the heart of our community.”

Rachel’s Top Tip

“Outdoor advertising places your brand at the heart of your community. Know your objective, do your research and take advice from the experts. The Consultants at Clear Channel will support you to achieve your goals and secure a great return on your investment.”

Thanks to Rachel Bentham, Marketing & Communications Manager from Walbottle Campus, for this case study.

Get in touch

Looking to discuss outdoor advertising in your local area? Please give us a call or fill in our form and we will get back to you shortly.

0800 030 9088

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