“It’s difficult for us to gather specific ROI data as our Outdoor campaigns are really about generating awareness. What we do know is that during our campaign periods, Outdoor advertising is an important part of the comms mix and we do get customers commenting that they have seen us on a billboard.
As more and more outdoor advertising becomes digital it becomes more affordable for us. Therefore, it will remain a key part of our comms mix during our big campaign periods. We are also testing new digital offerings such as Geo X Location based advertising and are excited that such products are being developed that are affordable for local advertisers.”