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Trilogy Leisure

Case study
Trilogy Leisure Digital Bus Stop Advertising

Northampton Leisure Trust launched in 2011 and operates under the Trilogy brand in partnership with Northampton Borough Council and Duston Parish Council. Trilogy Leisure provides and encourages active lifestyles across Northampton and in the surrounding areas.

Category: Leisure

Format used: Bus shelters & Billboards

Key result: Increased awareness

Client Objectives

“Our Account Manager, Patsy, is really easy to deal with and she understands that we don’t have huge budgets and is great at helping us get the most out of our spend.”

The Campaign

“We always look for panels that are close to our 6 centres that we have around Northampton and then narrow it down to those that have the highest footfall/audience reach within that selection.”

The Results

“It’s difficult for us to gather specific ROI data as our Outdoor campaigns are really about generating awareness. What we do know is that during our campaign periods, Outdoor advertising is an important part of the comms mix and we do get customers commenting that they have seen us on a billboard.

As more and more outdoor advertising becomes digital it becomes more affordable for us. Therefore, it will remain a key part of our comms mix during our big campaign periods. We are also testing new digital offerings such as Geo X Location based advertising and are excited that such products are being developed that are affordable for local advertisers.”

Thanks again to Claire Wellington, Marketing Communications Officer at Trilogy Lesiure. You can follow Trilogy Leisure on Twitter @TrilogyLeisure or visit their website: www.trilogyleisure.co.uk/

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