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Torquay Leisure Hotel

Video case study
Vicky Hinchliffe Senior Marketing Manager at Torquay Leisure Hotels

Torquay Leisure Hotels (TLH) consists of a group of 4 hotels in the Torquay area. Several of which offer additional services to the public:

  • Aztec Leisure (spa, gym etc.)
  • Children’s Parties

Category: Leisure

Format used: Bus shelters

Key result: 120% increase in bookings

Client Objectives

TLH wanted to target young females to increase their children’s party bookings, spa visitors and leisure club memberships

The Campaign

TLH chose Clear Channel due to their ability to reach a specific target audience. The Clear Channel Account Manager put together a bespoke local campaign, handpicking the sites which would provide the highest ROI. In TLH’s case this included panels by schools and supermarkets – areas heavily populated by young females.

The Results

Bookings for children’s parties increased 120% year on year and TLH have booked with Clear Channel again since this campaign.

Thanks again to Vicky Hinchliffe. You can follow Torquay Leisure Hotel on Twitter @tlhhotels or visit their website: www.tlh.co.uk

Torquay Leisure Hotel Bus Shelter Advertising
Torquay Leisure Hotel

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