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St. George’s Bristol

St. George's concert hall in Bristol

St George’s Bristol is one of the country’s leading concert halls. It boasts a superb acoustic and unique atmosphere which attracts the world’s best artists! Offering classical, jazz, blues, folk and world music as well as family concerts and talks.

CategoryCharity/ Entertainments

Format used: Bus shelters & Phoneboxes

Key result: Highly positive feedback

Client Objectives

“Mel and her Clear Channel team couldn’t have been more supportive and accommodating. They made every effort to ensure that St George’s Bristol was in a position to maximise its campaign in terms of the budget, reach and impact. As a charity it is vital that we spend our limited budgets wisely to ensure maximum return on investment. We also had some challenges with our artwork as we were going through a rebrand at the time – the Clear Channel team came to the rescue with an extension and hands-on support!”

The Campaign

“We chose Adshel and kiosk panels on the basis of research provided by Clear Channel and data from St George’s own booking system as well as market research. We concentrated on high footfall areas within the city centre, close to other cultural venues such as Colston Hall and Bristol Hippodrome, popular routes into the city, and areas where are core audiences live. The choice of panels also ensured we achieved maximum impact with the budget available.”

The Results

Feedback on the campaign from stakeholders as well as colleagues and competitors within the arts in Bristol was highly positive, including spaces booked and overall design. The campaign was part of a wider marketing communications initiative including our brochures, print advertising, posters, digital and social media – designed to raise awareness of developments at St George’s Bristol and the spring relaunch as a creative space for music and ideas.

We are definitely keen to include outdoor advertising as part of our future marketing activity – subject to budgets of course! I wouldn’t hesitate in recommending the Clear Channel team.”

Thanks again to Dagmar Smeed, Head of Marketing, St. George’s Bristol. Visit them to find out more about the great work they do and to see exciting upcoming events! Follow them here: Facebook / Twitter

St George's Bristol logo

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