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Scotwest Credit Union

Scotwest Credit Union wanted to run a general awareness campaign, targeting the population in the West of Scotland.

Category: Public Sector

Format used: Various

Key result: 230% increase in metrics

Client Objectives

To run a general awareness campaign targeted at the population of Glasgow City Centre and capture locals and commuters through Out-of-Home advertising.

The Campaign

“The whole process was very quick and straightforward. The available panel options were clearly laid out by the sales team, as was the artwork requirements and timescales. The hardest part of it all was selecting the locations due to amount of choice in our target areas!”

The Results

“The month of March saw an increase of over 30% in amount of savings lodged with us compared to the average of the same period over the last 4 years. There was also a 200% increase in the loans growth over the same period. Based on these figures, we are confident that outdoor advertising – particularly with Clear Channel – will continue to be a key part of our marketing strategy going forward.”

Thanks to John Magill from Scotwest Credit Union for this case study.

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