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Radio Taxis

Case study
Radio Taxis

Southampton’s leading Taxi Company, Radio Taxis, offers an excellent service and a variety of booking options for customers.

Category: Taxi

Format used: Bus shelters

Key result: 2,500 extra bookings

Client Objectives

Simon May at Radio Taxis wanted to target the local students via Out-of-Home advertising. “We had never used Out of Home advertising previously and we were looking to try something new.”

The Campaign

We noticed the bus shelters situated by the university in a heavy footfall area and thought this could provide us with a great opportunity to reach out to the student market.”

The Results

“We saw an impact from this immediately. Within the first week we had 1,000 extra bookings. In the second week of the campaign we received an extra 2,500 bookings. As well as that, our app downloads also increased by 60% over the campaign.

We’re looking to run this campaign again in September alongside the arrival of new students”

Thank you to Simon May from Radio Taxis for providing us with insights into the outcome of their campaign. You can follow Radio Taxis on Twitter at @Radio_Taxis or visit their website here: www.radiotaxis-southampton.ltd.uk

Radio Taxis

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