Southampton’s leading Taxi Company, Radio Taxis, offers an excellent service and a variety of booking options for customers.
Simon May at Radio Taxis wanted to target the local students via Out-of-Home advertising. “We had never used Out of Home advertising previously and we were looking to try something new.”
“We noticed the bus shelters situated by the university in a heavy footfall area and thought this could provide us with a great opportunity to reach out to the student market.”
“We saw an impact from this immediately. Within the first week we had 1,000 extra bookings. In the second week of the campaign we received an extra 2,500 bookings. As well as that, our app downloads also increased by 60% over the campaign.
We’re looking to run this campaign again in September alongside the arrival of new students”