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Case study

A charity organisation in Portsmouth which encourages women to have a cervical screening.

Category: Charity

Format used: Bus shelters

Key result: Increase in social media activity

Client Objectives

“The goals were to increase awareness of Pompey Pants, the cervical screening awareness campaign in Portsmouth, increase the amount of women attending their cervical screening and to drive traffic to the Facebook page ‘Pompeypants.com’.”

The Campaign

 “Bus shelters were the best use for our campaign as they were perfect for targeting the hard to reach areas in Portsmouth, where screening attendance is particularly low.”

The Results

53% increase in likes to the Pompeypants Facebook page.

“The value of the bus shelters far outweighs the cost and we will definitely use them again for a relevant campaign”.

Pompeypants 6-sheet Advertising

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