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Parkwood Outdoors

Case study
Parkwood

Parkwood Outdoors consists of a group of outdoor activity programmes located in South Wales, Surrey and Portsmouth.  They encourage children and adults to enjoy the outdoors through their exciting programmes. Including:

  • Windsurfing in Porstmouth Harbour
  • Cycling through Alice Holt Forest
  • Rowing across Cardiff’s Roath Park Lake

Category: Leisure

Format used: Billboards

Key result: Strengthened brand

Client Objectives

Clear Channel worked with Estelle, a local Marketing Manager for Parkwood Outdoors to plan a billboard campaign for Parkwood Outdoors Dolygaer in Merthyr Tydfil to capture their target audience.

The Campaign

“My account manager, David, was fantastic and ensured that the booking process was very smooth by defining the best solution for my target audience and budget. The campaigns I book are generally very short notice with a tight deadline and my account manager always goes out of his way to meet with me and deliver my objectives.”

The Results

Another very successful campaign which helped strengthened Parkwood Outdoor’s brand locally. After the campaign, Estelle stated that “I would use Clear Channel again due to the great service I have received and I am very keen to keep my account manager, David, as a close point of contact”.

Thanks again to Estelle, Marketing Manager at Parkwood Outdoor. You can follow Parkwood Outdoors on Twitter @Dolygaer_PO or visit their website: www.parkwoodoutdoors.co.uk

Parkwood 48-sheet Advertising
Parkwood 96-sheet Advertising

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