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Parkinson’s UK

Case study
Parkinson's UK

A fantastic Parkinson’s support and research charity which holds three fundraising cycling events across the country called ‘Pedal for Parkinson’s’.

Category: Charity

Format used: Bus shelters & Phoneboxes

Key result: Increase in website visitors & sign-ups

Client Objectives

To raise awareness about the ‘Pedal for Parkinson’s’ cycling event in Leeds and to increase the number of website sign-ups.

The Campaign

Clear Channel worked together with Julia Selby at Parkinson’s UK and put together an effective campaign using phone box and bus shelter advertising. Regarding the location of the selected Clear Channel sites, Julia stated “Clear Channel have excellent sites in high footfall locations”.

The Results

We noticed an increase in website visitors over the course of the campaign and we also saw a rise in the number of sign-ups.”

Thanks again to Julia Selby. You can follow Parkinson’s UK on Twitter at @Pedalparkinsons or visit their website: www.parkinsons.org.uk/pedal

Parkinson's UK Bus Shelter
Parkinson's UK Phonebox
Parkinson's UK

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