Northumbrian Water Ltd

Case study
Digital advertising screen outside Asda

Northumbrian Water Limited is a water company in the United Kingdom, providing mains water and sewerage services in the English counties of Northumberland, Tyne and Wear, Durham and parts of North Yorkshire, and also supplying water as Essex and Suffolk Water.

Category: Public Sector

Format used: Digital Bus shelters & Supermarkets

Key result: Increased brand awareness

Client Objectives

Northumbrian Waters used Out-of-Home advertising as part of their long term strategy to strengthen their brand awareness in key areas.

“The booking process was really simple. Being able to sign digitally for the campaign really speeds things up as a lot of other media suppliers still ask for a signed and scanned contract.”

The Campaign

“We chose various panels that are located around specific events that we are attending and those that have a particularly high impact number.”

The Results

“Our campaigns are around brand awareness and pushing certain messages such as health and hydration and not using single use plastics.

When asked if Clear Channel will continue to be part of their marketing strategy, Mark Wardley, Marketing Executive at Northumbrian Waters Ltd replied “Yes, absolutely.”

Thanks again to Mike Wardley, Marketing Executive at Northumbrian Waters Ltd. You can follow Northumbrian Water @NorthumbrianH2O Or visit their website:

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