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Michael Jones Jeweller

Case study
Michael Jones Jeweller Digital Screen Advertising

Michael Jones Jeweller is a high quality jewellers located in Northampton and Banbury which has a fantastic reputation for outstanding products and value for money. The knowledgeable and experienced staff guide their customer’s choice through a incredible variety of bespoke jewellery and brands.

Category: Retail sector

Format used: Digital bus shelters & billboards

Key result: Increase in website traffic

Client Objectives

Manager at Michael Jones Jeweller, Mark Conway, wanted to ensure maximum exposure locally by reaching potential customers walking and driving in Northampton.

The Campaign

“We chose the sites, with the help of our Account Manager, Patsy, to target high traffic areas and also to ensure that they are placed on routes to our stores. As we are advertising luxury products we like to choose sites that are in the best condition and have a pleasant outlook”.

The Results

“We always notice an upturn in website activity during the campaign and a positive effect on sales towards the end of our campaigns. We feel that this is a great media to ensure the maximum reach of our campaigns locally.”

Thanks again to Mark Conway, Manager at Michael Jones Jeweller. You can follow them on Twitter @MJJewellers or visit their website: www.michaeljonesjeweller.co.uk

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