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Lichfield BID

Case study
Lichfield BID Advertising Poster

The Lichfield BID has now been in place since 2015, delivering the business plan created by city businesses. The Lichfield BID will deliver £1 million investment in a range of exciting city centre projects during its five year term.

Category: Public Sector

Format used: Digital billboards

Key result: Highest footfall month

Client Objectives

Lichfield BID worked with Clear Channel to reach local Birmingham residents and to raise their profile.

“The booking process was very simple and did not impose a huge overhead in terms of time and resource.”

The Campaign

“We chose the M6 J7/8 Storm digital tower as it is a major, connected local motorway that often provides a captive audience of both local and non-local drivers and passengers.

Our target audience was primarily Birmingham residents, but we would be happy to raise our profile more widely.”

The Results

“100% increase in our call-to-action website and delivery of the highest footfall month in 2018, with over 1 million people coming to Lichfield.”

David’s Top Tip

“Look at a variety of media for your campaign but seriously consider the impact such outdoor sites can have.”

Thanks again to David Tomalin, Lichfield BID Manager. You can follow Lichfield BID on Twitter @LichfieldBID or visit their website: www.lichfieldbid.co.uk

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