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Video Case Study

Leasing.com is the UK’s largest and original market place that advertises all the best car leasing deals from brokers and main dealers. Their fantastic comparison website enables customers to search and get quotes for business or personal car leasing deals from over 1 million vehicles.

Category: Motors

Format used: Billboards & digital billboards

Key result: Increase in website traffic & conversions

Client Objectives

“We wanted a mix of media and the outdoor advertising with Clear Channel enabled us to actually be in front of motorists, which was our target audience.”

The Campaign

“It was a national campaign which ran length and breath of the country but we did have the large formats for most of the billboards but we also used specific digital formats in Birmingham and London.”

The Results

“We estimated that we saw a 15-20% increase in direct traffic to the website on weekdays and it gave rise to an approximate 40% increase in total conversions.”

Dave’s Top Tip

“I would say basically keep the message simple and clear and have an eye-catching creative”.

Thanks again to the Founder of Leasing.com, Dave Timmis. You can follow Leasing.com on Twitter @Leasingdotcom or visit their website: www.leasing.com

Get in touch

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0800 030 9088

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