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K Sports

K Sport Billboard Advertising in Kent

Located on the 28 acre Cobdown sports ground in Kent, K Sports’ value is that it increases participation in a range of sports, fostering and encouraging excellence, along with supporting academic achievement and vocational learning.

Category: Health

Format used: Billboards

Key result: Generated sales & increased website traffic

Client Objectives

“The process was very simple and efficient. As a new business, we had not invested any marketing budget in an OOH campaign before. We were taken through the various options open to us, given previous insight and tailored advice to suit our campaign objectives and targets.

Once we had decided on the course of action we wanted to take, there was a great deal of flexibility from Clear Channel to fit in with our own deadlines. Information was passed on frequently and in a style which meant it could be easily digested and was clear to several staff across  the business.”

The Campaign

“Basing the campaign around our objectives and goals, we decided to choose target areas which were close to our location mixed with our target audience based further afield.

Launching a brand new gym, we knew awareness raising would be key. We wanted people locally to know about us as well as those on our doorstep and it proved very effective to spread our reach into the local city centre and utilise good transport links around us to get our message out.”

The Results

“We had a good return on investment from the campaign, as it generated membership sales for us and increased website traffic as a result. Whilst the awareness raising was hard to capture numerically, we know by working with Clear Channel we were able to promote our brand-new gym to the masses, besides just those who use and visit our facility on a daily basis.

As a growing business, we would definitely look to Clear Channel for future marketing plans. We received great account management and nothing was too much to do for us. That trust was key for our decision making and the expertise and advice the team provided, proved invaluable. Knowing the service is reliable and effective, we wouldn’t hesitate to use Clear Channel again.”

Thanks again to Charlotte Richardson at K Sports. You can follow K Sports on Twitter @ksports_1 or visit their website: www.ksports.co.uk/

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