iQ Students worked closely with Clear Channel to reach their student target audience
“The process was very easy and quick to set up. The sites we decided to go with reflected the areas we were trying to target with the most student population and with this in mind we need to make sure we covered the majority of the city to make sure we captured all universities and colleges”.
“We’ve certainly seen an increase from viewings to say that students had seen our posters advertised outside their universities. Going forward I think we need to have outdoor and media coverage from Clear Channel each year due to new competition coming on to the market, iQ must establish the ongoing sites to ensure we are promoting our property every year.
Outdoor increased our visibility in Glasgow, in the key areas that we thought would be applicable to students. We have definitely generated bookings off the back of the activity”