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iQ Students

Case study
Student Accommodation Digital Bus Stop Advertising

iQ Students offers high quality student accommodation for excellent value. With accommodation in popular student cities including Manchester, London and Glasgow, iQ currently houses 5,000 students nationwide.

Category: Property Sector

Format used: Digital bus shelters

Key result: Increased awareness

Client Objectives

iQ Students worked closely with Clear Channel to reach their student target audience

The Campaign

“The process was very easy and quick to set up. The sites we decided to go with reflected the areas we were trying to target with the most student population and with this in mind we need to make sure we covered the majority of the city to make sure we captured all universities and colleges”.

The Results

“We’ve certainly seen an increase from viewings to say that students had seen our posters advertised outside their universities. Going forward I think we need to have outdoor and media coverage from Clear Channel each year due to new competition coming on to the market, iQ must establish the ongoing sites to ensure we are promoting our property every year.

Outdoor increased our visibility in Glasgow, in the key areas that we thought would be applicable to students. We have definitely generated bookings off the back of the activity”

Thanks again to Aaron Ward, Marketing Manager at iQ Students. You can follow them on Twitter @iqstudents or visit their website: www.iqstudentaccommodation.com

iQ Student Accommodation Digital Roadside Advertising
iQ Student Accommodation Digital Bus Stop Advertising
Digital Screen Advertising

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