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Ieso Digital Health

Case study

Ieso Digital Health provides mental health therapy online. Their private one-to-one service is delivered through typed conversations with accredited therapists in a virtual therapy room offering a convenient time and a comfortable location to their patients.

Category: Healthcare

Format used: Bus Shelters

Key result: Strengthened Brand

Client Objectives

Field Marketing Specialist at Ieso, Izzy Hammond, was interested in targeting specific areas with high footfall to reach their target audience.

The Campaign

Ieso selected specific bus shelters within close proximity to GP surgeries and Hospitals allowing the message to reach their target audience. “With the nature of our business we can only target specific areas, and to make the most of our outdoor budget we chose those that were located either in high footfall areas or close to a GP surgery or hospital.”

Really easy booking process with Clear Channel, great relationship with Nathan, our Account Manager, who made the whole process easy.”

The Results

“We use outdoor as another touch point to accompany our other marketing activities. When we run outdoor campaigns we do see our referrals increase.”

“We will continue to use Clear Channel this year and run outdoor campaigns moving forward.”

Thanks again to Izzy Hammond. You can follow Ieso on Twitter @Ieso_Health or visit their website: uk.iesohealth.com/

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