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Hopkins Solicitors

Case Study

With two firms in Nottingham and Mansfield, Hopkins Solicitors provides cost-effective legal services to families, individuals and businesses locally and across the UK.

Category: Legal Sector

Format used: Billboards & Bus shelters

Key result: 82% increase in enquiry conversion rate

Client Objectives

To reach their target audience, increase enquiries and portray the brand’s community-loving profile.

“We wanted to ring fence our business in the region and to create an awareness of what we feel sets us apart from the rest. To show that our solicitors chose their career path, not just because they were smart and wanted to make good money, but because they want to help people, families and the community not only in their time of need, but to avoid unnecessary stress by protecting their future. The billboards are our main outlet for visually portraying brand profile.”

The Campaign

“The location of our first Hopkins Solicitor billboard was strategically chosen to ensure it was very close (walking distance) to our two office locations. It targets those parking and walking into the town centre, but also in a location that has a high amount of local road traffic leading directly outside the town centre towards our head office. The locations of our 2 bus stop ads were chosen to raise awareness of a new office we opened in a new town. They are being rotated in and around the town centre to ensure that the local community is aware Hopkins Solicitors are there, and how to find us should they need legal help.”

The Results

“Since our billboards have gone up we have seen our website unique visitor traffic increase by 48% and our inbound calls increase by 54%! in addition, our enquiry conversion rate increase significantly by 82%, so we know we not only generated enquiries, but we generated and attracted the right people and not time wasters, in the end increasing our turnover.”

Thanks again to Tammy Butler, Marketing Manager at Hopkins Solicitors. You can follow Hopkins on Twitter @Hopkinsnotts or visit their website: www.hopkins-solicitors.co.uk 

Hopkins Solicitors Billboard Mansfield

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