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Glasgow Credit Union

Case Study
Digital Bus Stop Advertising

Glasgow Credit Union is the largest credit union in the UK offering loans & mortgages to people who live or work in the Glasgow ‘G’ postcode.

Category: Finance

Format used: Digital bus shelters

Key result: £10k loan on the morning of launch!

Client Objectives

Glasgow Credit Union were looking to increase awareness of their personal loan offering across the G postcode.

The Campaign

“Our booking process was really straightforward. Mark, our BDM was extremely helpful and made sure all questions were answered with expert knowledge. It was our first time advertising with Clear Channel and it couldn’t have been easier.

The nature of our business limits us to Greater Glasgow ‘G’ postcodes, so with the Adshel screens we were able to target our audience across the city with ease. It has proven an excellent way to reach the right audience with minimal wastage.”

The Results

“On the morning of our campaign launch, someone who had seen our advert applied for a £10,000 personal loan and it was approved and in their account by the afternoon. We didn’t expect such fast results! The campaign has helped raise brand awareness across the city.

Yes, we have a number of campaigns booked for the year ahead which will support overall marketing activity.”

Thanks again to Euan Johnston, Marketing Manager of Glasgow Credit Union. For more information or to use the loan calculator you can visit Glasgow Credit Union’s website, their Facebook, Linkedin or Twitter.

Get in touch

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