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First Bus

Case study
First Bus Adshel Campaign Glasgow

First Bus Scotland is a Public Transport service company based in the South East and Central areas of Scotland which covers close to 150 bus routes throughout key areas of Scotland, including Stirling, Falkirk and Edinburgh.

CategoryPublic Sector

Format used: Bus shelters

Key result: 50% increase in calls

Client Objectives

“The booking process was very easy, with lots of options presented to use. 

Clear Channel strived to give us the sites that we wanted.”

The Campaign

“We selected sites in high footfall areas that corresponded with street teams that we also had in place at the same time.”

The Results

An increase in brand awareness.

“For us it is about getting the message out there and making people aware of contactless which we are still trying to do.”

“Clear Channel advertising will continue to be considered as part of out marketing strategy. We would perhaps look at targeting busier bus stops on busier routes.”

Thanks again to Gillian Kirkwood, Marketing Executive at First Bus Scotland East. You can follow them on Twitter @FirstScotland or visit their website: www.firstgroup.com/aberdeen

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