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Falkirk Council

Case study

Falkirk Council’s ‘Take the Right Route’ is a local transport campaign which promotes walking, cycling, car sharing and the use of public transport for short journeys.

Category: Council

Format used: Bus shelters & billboards

Key result: Raised awareness

Client Objectives

“Our main aim has been to promote the Take the Right Route campaign. We are looking to raise awareness of active and sustainable travel options in the Falkirk Council area.”

The Campaign

“We chose both billboard and 6 sheet poster sites as they are in prime locations to get our message across. The support from our account manager has been very helpful, giving us good advice on sites and making everything very easy.”

The Results

“The visual impact has helped to boost public awareness of our campaign, and is helping make people think about how they travel.”

Thanks again to Adam Watson. You can follow Falkirk Council on Twitter @falkirkcouncil or visit their website: www.falkirk.gov.uk

Falkirk Council Bus Shelter Advertising
Bus stop advertising in Falkirk
Falkirk Council Billboard Advertising

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