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Eco Cars Northampton

Case study
Eco Cars

Eco Cars is a unique taxi firm based in Northampton that shows a genuine care for the environment and the local community by using an eco-friendly fleet of cars.

Category: Taxi

Format used: Bus shelters

Key result: Bookings trebled

Client Objectives

The aims of the campaign were to:

  • Increase bookings
  • Increase word-of-mouth with local students

The Campaign

Clear Channel and David Darlington worked closely together to plan a targeted bus shelter campaign. Eco Cars selected a bus stop in a high traffic location which attracted high footfall numbers of local students.

The Results

Night bookings trebled as a direct result of the bus shelter campaign. After the campaign, David explained that “in addition to the increase of bookings, It kick-started word-of-mouth with the local students in Northampton.”

Thanks again to David. You can visit Eco Cars at www.ecocarsnorthampton.com

Eco Cars Bus Shelter
Eco Cars
Eco Cars Bus Shelter Advertising

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