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Dog Digital

Case study
Outdoor advertising featuring Morrissey

Dog Digital is an award-winning communications agency based on Buchanan Street in Glasgow. Dog Digital is a diverse agency that prides themselves on their ability to Plan. Make. Promote and Manage their client’s advertisement campaigns. From Market intelligence to content creation and SEO services, they provide a variety of skilled communications services for all types of businesses.

Category: Agency

Format used: Digital billboards

Key result: Increased awareness

Client Objectives

“Booking with Clear Channel is super easy! Our Account Manager, Mark and the team are always on hand to help and respond back to briefs very quickly. Our client, DF Concerts requires extremely fast turnarounds, from brief to getting ads live, and Mark works with us to make sure our client is happy and the process is stress-free. Mark is really good at keeping us up to date with any changes happening within the OOH landscape and regularly meets with Dog’s media buying team to maintain a close relationship.”

The Campaign

“We book across a wide variety of target audiences for DF Concerts, with each brief’s demographic being dependent on the artist playing. Clear Channel Direct’s AdShel Live allows us the flexibility to reach across multiple audiences in high footfall locations, which is great. Having the flexibility of buying CPT (cost per thousand) also means we can plan digital Out-of-Home (OOH) for smaller budgets or scale up to give mass reach for larger ones.”

The Results

“The reactive nature of Clear Channel Direct’s offering also means we feel reassured to factor into plans where a gig may sell out or creative needs to change.”

When we asked Sophie Batholomew, Media Manager at Dog Digital if they would work with Clear Channel again, Sophie responded “Absolutely!”

Sophie’s Top Tips

“For print formats, forward planning is key to ensure the best placements and don’t get caught short on the longer creative lead times for some formats! Although it can seem pricier, factoring digital OOH within the media mix will really give your brand a lift as advertisers are perceived as more premium within these placements. You can also do much more within a digital space – if the format allows motion, use it! Overall, a mix of print to give longevity and digital to provide standout is a strong mix.”

Thanks again to Sophie Bartholomew, Media Manager at Dog Digital. You can follow Dog Digital on Facebook, Twitter or Linkedin 

Get in touch

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