Diamond Centre Wales are a bespoke diamond jewellers based just out of Cardiff.
The aims of the campaign were to:
In order to achieve the above objectives, a panel was needed which would capture the attention of a vast amount of people in the area. A billboard in the town centre was chosen which was next to the main bus stop and adjacent to a roundabout. Those factors meant there was a very high footfall and a high dwell time due to people slowing down in traffic at the roundabout.
Awareness of the shop increased as a result of the billboard with increased traffic to the store and to the website. As well as this, new sales were generated.
The Diamond Centre Wales have booked with Clear Channel every year since and they would recommend Clear Channel’s products to other jewellers.