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Derby Live

Video case study
Derby Live

Derby live is Derby City Council’s Arts & Entertainments division. They run exciting live shows and events in Derby throughout the year.

Category: Arts & Entertainment

Format used: Bus shelters, billboards, phoneboxes & shopping centres

Key result: Continual campaign effectiveness

Client Objectives

The aims of their campaigns with us are to not only increase awareness and attendance to events but to increase revenue earned from ticket sales.

The Campaign

Different sites were selected depending on the audience they were reaching out to. Over the campaigns with Clear Channel Derby Live have used a wide array of products – Bus shelters (adshel), billboards, phoneboxes and digital mall screens. These panels effectively reach out to the audience they’re targeting for each event/show.

The Results

Derby Live have used Clear Channel again and again to promote their events. As said by Louise, “Clear Channel have fantastic sites in the perfect locations for our target audience.”

They are currently in talks with us for further campaigns and will definitely be using Clear Channel again.

Thanks again to Louise Wilks, Senior Marketing Officer – Derby Live. Keep up to date with their current events @DerbyLive or on http://www.derbylive.co.uk/

Derby Live

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