Enquire today: 0800 030 9088 | email us

Cromer Pier

Case study
Cromer Pier Billboard Advertising

The Cromer Pier show is the only full season end of pier variety show in the world! Dancers, Singers, Comedians & more; The Cromer Pier show has it all!

Category: Entertainment

Format used: Billboard & Geo Locate

Key result: 0.45% click-through rate

Client Objectives

Cromer Pier used a combination of Out-of-Home advertising and Geo Locate mobile targeting to raise awareness about their award-winning show and to sell more tickets.

“The booking process with Clear Channel was very easy, clear and simple.”

The Campaign

Cromer Pier “targeted affluent areas a short drive away” using 96 sheet billboards to reach people driving and Geo Locate mobile advertising to target people in specific location areas via mobile apps.

The Results

“Overall satisfied with the 0.45% click through rate from the campaign, with the emphasis on Friday and Saturday traffic.

We would be interested to try a similar campaign in a more built up area with more chimney pots to gauge effectiveness.”

When asked if Clear Channel would continue to be part of Cromer Pier’s marketing strategy, Deb Lewis, Box Office & Retail Manager answered “Definitely”.

Thanks to Deb Lewis, Box Office & Retail Manager for Cromer Pier, for this case  study. You can follow them on Twitter @thecromerpier or visit their website: www.cromerpier.co.uk

Get in touch

Looking to discuss outdoor advertising in your local area? Please give us a call or fill in our form and we will get back to you shortly.

0800 030 9088

  • Opt in to receive Clear Channel communications. You can tailor which communications you receive from us at any time – view our Privacy Notice.
  • This field is for validation purposes and should be left unchanged.