The Cromer Pier show is the only full season end of pier variety show in the world! Dancers, Singers, Comedians & more; The Cromer Pier show has it all!
Cromer Pier used a combination of Out-of-Home advertising and Geo Locate mobile targeting to raise awareness about their award-winning show and to sell more tickets.
“The booking process with Clear Channel was very easy, clear and simple.”
Cromer Pier “targeted affluent areas a short drive away” using 96 sheet billboards to reach people driving and Geo Locate mobile advertising to target people in specific location areas via mobile apps.
“Overall satisfied with the 0.45% click through rate from the campaign, with the emphasis on Friday and Saturday traffic.
We would be interested to try a similar campaign in a more built up area with more chimney pots to gauge effectiveness.”
When asked if Clear Channel would continue to be part of Cromer Pier’s marketing strategy, Deb Lewis, Box Office & Retail Manager answered “Definitely”.