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CHAS

Case study
CHAS - Outdoor Bus Stop Advertising

Children’s Hospice Association Scotland (CHAS) is a registered charity that provides the country’s only hospice services for children and young people with life-shortening conditions.

Category: Charity

Format used: Digital & poster bus shelters

Key result: Increased fundraising

Client Objectives

CHAS used Out-of-Home advertising to raise awareness about their brand and to aid with fundraising.

“The process was very straightforward, all done online with a minimum of fuss.”

The Campaign

“The panels chosen were a combination of paper and digital due to the location of the panels. Digital gave us the opportunity to change our messaging during our campaign and were more successful in attracting attention.”

The Results

“Our advertising was primarily a brand awareness exercise, however it resulted in an excellent returns in fundraising, which we found surprising and very positive.”

Thanks again to Oliver Howe, Communications Manager at CHAS. You can follow CHAS on Twitter @supportCHAS or visit their website: www.chas.org.uk

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