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Cawdor Cars

Case study
Cawdor Cars

Cawdor Cars are a network of car dealers in South Wales selling new and used models from leading motor brands.

Category: Motors

Format used: Bus shelters

Key result: Exceeded Q1 target for new units sold

Client Objectives

As well as being a brand awareness campaign, Cawdor’s main objective was to push sales of new cars.

The Campaign

With an understanding of Cawdor’s objectives, target market and locations, their Clear Channel account manager was able to create a bespoke campaign ensuring the panels would be speaking to their target audience.

The Results

Cawdor Cars felt the impact from the bus shelter advertising campaign. By using Clear Channel as part of their integrated marketing mix they exceeded their targets for new cars sold in Quarter 1.

Following the success of Cawdor Cars’ first campaign with Clear Channel they are looking at applying Out Of Home advertising to their marketing mix every year going forward.

Thanks again to Sean Davies. You can follow Cawdor on Twitter at @Cawdor_Cars or visit their website: www.cawdorcars.co.uk

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