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Castles & Coasts

Case study
Castles & Coasts bus stop advertising

Castles & Coasts Housing Association (CCHA) was created in July 2017 as a result of merging Two Castles (TCHA) and Derwent and Solway (D&S) Housing Associations. They employ nearly 200 staff, and manage more than 7,000 properties in rural and urban communities across the North of England.

Category: Property

Format used: Bus shelters & Shopping malls

Key result: Increase in website visits

Client Objectives

“The booking process was very easy with Clear Channel and was made easier by having a dedicated Consultant throughout. We made some changes to dates which were accommodated in order to suit Castles & Coasts.”

The Campaign

“Our initial target was Sunderland therefore we decided on Adshel Live plays at Bus Stops in the City Centre, digital Screens within the Bridges Shopping Centre & one specific classic Adshel poster to target a very specific audience and specific area just outside of the City Centre. We decided on this package due to the high footfall and target audiences.”

The Results

“Castles & Coasts have seen a significant rise in visitors to the website and interest generated in targeted areas therefore firmly believe that this campaign has raised awareness of Castles & Coasts Housing Association and its properties.

We will be looking at booking another Clear Channel package for our properties in other areas in the very near future!”

Thanks again to Chanel Hunt, Lettings & Neighbourhood Assistant at Castles & Coasts Housing Association. You can follow visit their website: castlesandcoasts.co.uk

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