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Cardinal Newman College

Case study
Cardinal Newman College

Cardinal Newman College is a leading provider of a wide range of A Level, BTEC & Higher Education courses and Initial Teacher Training in Lancashire.

Category: Education

Format used: Bus shelters, Billboards, Supermarkets & Malls

Key result: Increase in applicants

Client Objectives

Cardinal Newman wanted to increase their brand awareness locally and strengthen their applicant numbers. “Booking with the Clear Channel team is hassle free. If you have the areas you would like to target in mind, they will do the rest of planning the best locations for you.”

The Campaign

Cardinal Newman have used multiple advertising formats over different campaigns, from billboards to digital Malls Live screens.

“I always chose panels in areas close to our target audience and on routes to the college.”

The Results

“Since using outside advertising there has been an increase in our brand awareness, we’ve seen a growth in numbers applying and enrolling at the college.

Client top tip – “Make sure your artwork is eye catching, less is more with outdoor advertising, get your message across as best you can so the audience see what you are marketing at first glance.”

Thanks again to Kirsty Smythe, Marketing and Schools’ Liaison Manager at Cardinal Newman College. You can follow them on Twitter @Newman_College or visit their website: www.cardinalnewman.ac.uk

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