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Caddy Windows

Case study

Caddy Windows is a local, family run business with over 30 years experience in the home improvement industry. They have a fantastic reputation throughout Bristol and the South West for their excellent standard and their professional service.

Category: Home improvement

Format used: Bus shelters

Key result: Increased awareness

Client Objectives

Nick Caddy, Marketing Manager at Caddy Windows wanted to raise awareness within their target areas.

“After listening to our requirements and areas we wanted to target, a campaign was built that, through conversations with Mel, (account manager) we were able to tweak and adapt until it fit with exactly what we wanted. A map of our sites was provided meaning we knew where we could expect to see our panels and when which we found really useful.”

The Campaign

“The communication before, during and after the campaign has been great, making the process really straightforward. Our campaign was planned to fall within our target areas utilising sites on the main commuter routes that people in the area would be using on a daily basis. We worked within a specific postcode area and our campaign was built to represent this. We liked that the sites could be seen on a regular basis and on key routes.”

The Results

“Putting an actual figure against this is difficult, however, we did see people coming into our showroom as a result of seeing the bus shelter ads. During a leaflet drop in the local shopping centre, people came up to us and said that they’d seen our bus shelters which for us, was verbal confirmation that our campaign was effective.

“Due to the flexibility and the niche marketing opportunity outdoor advertising offers we will definitely be including Clear Channel in our marketing strategy. It’s a great way to reach out to people in our area and getting in front of them whilst they’re out and about.”

Thanks again to Nick Caddy, Marketing Manager at Caddy Windows. You can follow them on Twitter @CaddyWindows or visit their website: www.caddywindows.co.uk 

Local Bus Stop Advertising
Caddy Windows bus shelter advertising
Advertising on a bus stop

Get in touch

Looking to discuss outdoor advertising in your local area? Please give us a call or fill in our form and we will get back to you shortly.

0800 030 9088

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