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Blair Drummond Safari Park

Case Study
blair drummond advertising on clear channel billboard

Blair Drummond Safari Park is a safari park located near Stirling in Scotland. Opened to the public in 1970, it is spread over 120 acres.

Thanks again to Wilma Sim. You can visit Blair Drummond’s website here or follow them on Twitter and Instagram.

Category: Entertainments

Format used: Billboards, Shopping centres, Forecourts

Key result: Increased footfall

Client Objectives

Being a safari park, Blair Drummond wanted to increase footfall during the months of the year where people visit attractions.

The Campaign

Booking the billboards with Lindsay is completely painless and stress free. We have worked together for many years now and so we each know what is required.

We keep the same billboards each year as we know that we have chosen prime sites and that the footfall/passing traffic is immense in our chosen areas. We book almost a year in advance to ensure that we get the same sites again & again.

The Results

We don’t have any means of collecting statistics for effectiveness but we do get members of the public telling us that they have seen our advertisement on certain billboards.

We have already booked with Clear Channel as part of our 2018 advertising/marketing campaign.

Get in touch

Looking to discuss outdoor advertising in your local area? Please give us a call or fill in our form and we will get back to you shortly.

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