Format used: Billboards, Shopping centres, Forecourts
Key result: Increased footfall
Being a safari park, Blair Drummond wanted to increase footfall during the months of the year where people visit attractions.
Booking the billboards with Lindsay is completely painless and stress free. We have worked together for many years now and so we each know what is required.
We keep the same billboards each year as we know that we have chosen prime sites and that the footfall/passing traffic is immense in our chosen areas. We book almost a year in advance to ensure that we get the same sites again & again.
We don’t have any means of collecting statistics for effectiveness but we do get members of the public telling us that they have seen our advertisement on certain billboards.
We have already booked with Clear Channel as part of our 2018 advertising/marketing campaign.