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Blackpool Zoo

Case study
Blackpool Zoo

Blackpool Zoo is a fantastic tourist attraction located in the popular sea-side resort of Blackpool which offers a variety of animal activities, such as:

  • Close encounter animal experiences
  • A number of main exhibits
  • Courses & work experience

Category: Entertainment

Format used: Billboards

Key result: Strengthened brand

Client Objectives

Blackpool Zoo wanted to:

  • Promote their animal attractions
  • Increase local awareness
  • Strengthen their brand

The Campaign

Our client believed that the most effective way to showcase their animal attractions was to advertise outdoors on our prominent billboards. This enabled them to visually tell a story to thousands of passing people in the areas they wanted to target.

The Results

Another very successful campaign which strengthened the brand and drove a simple, yet powerful message to many.

Thanks again to Della Belk, Marketing & PR Manager. You can follow Blackpool Zoo on Twitter @BlackpoolZoo or visit their website: www.blackpoolzoo.org.uk 

Clear Channel have a great partnership with Blackpool Zoo and have planned a number of successful outdoor campaigns for 8 years. However, prior to our partnership with Blackpool Zoo, Della Belk was very new to OOH (Out-of-Home). In the video below, Della explains how Clear Channel talked her through high traffic figures and recommended specific advertisement sites based on target audience.

Blackpool Zoo Billboard
Blackpool Zoo
Blackpool Zoo Billboard

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