The answer; through Digital Out-of-Home advertising. Or as we like to call it, DOOH.
Over the last 5 years, £350 million has been invested into digital outdoor advertising in the UK (Talon). Why? Because DOOH has evolved the outdoor advertising world; rewarding businesses of all sizes with endless creative possibilities that simply make ads more effective. Outdoor has traditionally been a compelling dialogue-enhancing platform for businesses talking to potential customers – and it still is.
However, digital outdoor has changed everything. Whether you’re promoting a college open day or an awareness campaign for your local Council, digital provides you with the ability to do some incredible things, from triggering consumer behaviour, to advanced audience targeting, to even using the weather to increase your sales!
To understand how your business can advertise smarter and grow with digital – watch here or join hundreds of other businesses and download our most popular webinar below.
Three digital benefits
With digital, your business has more creative freedom. Instead of having the same poster across all your outdoor advertisement sites, you can now use multiple creatives to target, excite and engage with different audiences in different areas.
Make your ads move! Digital-Out-of-Home allows your advertising to have motion and to be animated. As one of the most captivating aspects of digital, this, not only makes your ads more eye-catching, but more memorable.
Time or day
Use the time or day to your advantage and inspire potential customers by turning your promotion into a story. Build up the hype for your upcoming event by using multiple artworks through a ‘creative countdown’ on digital screens in your local area.
Digital is evolving the outdoor advertising market and Clear Channel are leading the way with 5,000 digital advertising screens throughout major towns and cities across the UK.
Discover how you can use digital in your next campaign here