DOOH and The Future of Advertising
It’s no secret that we’re living in a digital age. We buy groceries using our phones, we watch TV via streaming services and we search for information using Google instead of looking in a book. When it comes to outdoor advertising, Clear Channel is leading the way forward with a vast portfolio of ever-increasing digital assets in the area of Digital Out of Home, or DOOH as we call it.
With digital technology continuously improving, the benefits of outdoor advertising are truly endless. Our platforms now allow businesses to create dynamic content that can be changed in real-time, depending on the time and weather conditions, and tap into current events. A piece of school artwork can be updated with a countdown to their latest open day or lottery artwork can be updated when the winning numbers have been chosen.
Did you also know that a digital screen receives 32% more engagement and 20% more visual attention than traditional formats?* A DOOH advert displayed at the right place, in front of the right people, and at the right time can have more impact than a traditional advert. As well as encouraging interaction and boosting brand perception, digital Out of Home adverts can help drive sales and ROI too.
What are the options?
From Adshel Live to our network of Socialite screens, Clear Channel currently offers a number of different digital options depending on the type of campaign you’d like to run.
Adshel Live is the UK’s largest Digital Out of Home network and currently encompasses over 1,700 digital roadside screens. These can be found in prime positions across the UK, located in busy retail and leisure hotspots, ready to influence consumer spending and those last minute purchases.
Incorporating a premium element into your campaign is a sure way to drive “brand fame” and our Storm screens do just that. With their large format displays, bespoke lighting capabilities and digital name plate, brands can take full ownership of the site and allow true creative flexibility.
If you’re looking to target the younger market, our Socialite network features over 700 HD digital screens in pubs and bars across the UK. Using impactful artwork as well as full-motion video content, Socialite is the perfect way to engage young and affluent audiences in their chosen environments.
The best way to influence shoppers is at the point of purchase, that’s why our network of Asda Live and Sainburys Live screens are so popular. Using state of the art digital screens, we’re able to engage and influence millions of sought after shoppers who are in the mindset to purchase.
Looking to reach the millions of highly receptive shoppers who are in the mood to spend? Our Malls Live and Malls Live XL screens feature premium digital advertising in malls and popular retail destinations up and down the country, reaching over 1 million shoppers every fortnight.
DOOH for you
Whatever the campaign, product or target audience, Clear Channel has a digital option that’s perfect for you.
You can find our digital screens at over 200 major UK retail centres, including 56% of the top ones and by the end of 2019 we plan to increase our roadside screen portfolio from over 1,700 to 2,500.