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White Stuff

Case study
White Stuff

White Stuff is a unisex fashion brand which offers a stylish variety of clothing and accessories.

Category: Fashion

Format used: Shopping centres

Key result: #1 sales out of 110 stores

Client Objectives

White Stuff wanted to promote their new opening in the Cribbs Causeway Shopping Centre, Bristol, and drive footfall into the store.

The Campaign

Our client decided to use Clear Channel’s digital screens in the mall to capture the high footfall of shoppers.

“We knew that being in a large shopping centre we needed directional signage as we couldn’t use floor decals. The sites we selected are slick and stand out to people in the malls so we knew they would catch people’s attention.”

The Results

“The overall result of the campaign was brilliant. We noticed a significant increase in footfall as people knew exactly where our store was located and out of 110 of our stores, we had the highest number of sales for our open day event!

White Stuff is already in the process of booking another three cities with Clear Channel.

Thanks again to Sophie Millington. You can follow White Stuff on Facebook at WhiteStuffUK or visit their websitewww.whitestuff.com

White Stuff Mall
White Stuff
White Stuff Mall

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