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Town Centre Automobiles

Case study
Bus Shelter Advertising in Sunderland

Town Centre Automobiles are based in Sunderland and have been selling cars and vans in the North East since 1977. They specialise in Citroen cars and have an incredible local reputation for quality and customer satisfaction.

CategoryMotors

Format used: Bus shelters

Key result: Increased awareness

Client Objectives

Town Centre Automobiles wanted to increase brand awareness locally and drive footfall to their business.

“Our Account Manager, Laura, is always so helpful when looking at ideas and specific campaigns.”

The Campaign

“We chose panels close to us on some occasions and then where we know our target audience lives or works.”

The Results

“We couldn’t say for certain whether the outdoor advertising increased enquiries or footfall but we did get comments from customers about the billboards so we know they are being noticed.

We are currently putting plans together for events in 2018 and outdoor advertising will continue to be part of the discussion.

Thanks again to Abbie Bennett at Town Centre Automobiles. You can follow them on Twitter @TCAutomobiles / Facebook @TownCentreAutomobiles / Linkedin at Town Centre Automobiles / Instagram @tcautomobiles or visit their  website > www.towncentreautomobiles.com

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