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Redcar Council

Case study
Redcar Council Fostering Asda

Redcar and Cleveland Council provides a high level of support for residents and local businesses ranging from social care to education from recycling and the local environment.

CategoryPublic Sector

Format used: Bus shelters & Supermarket screens

Key result: Increased enquiries by three times

Client Objectives

“The outdoor campaign was part of an integral marketing campaign to drive prospective foster carers to a fostering recruitment event and attract local people to find out more about foster caring.

Booking the fostering recruitment campaign with Clear Channel was really straight forward and the Account Manager was always available to deal with any enquiries or changes that I needed to make.”

The Campaign

“The panels we chose were at two local supermarkets with high footfall and other public places such as schools and leisure centres. 

Research told us that our existing foster carers were our best ambassadors so they became the face of the campaign which gave the campaign a genuine community feel and created a talking point at the school gates.”

The Results

“Since the start of the campaign we have received over three times as many enquiries from people looking to foster compared to the same period last year.

Outdoor advertising for the fostering campaign worked really well as part of the wider integrated campaign. 

I would definitely consider outdoor advertising in the future for a campaign or event where we need to target local people.”

Thanks again to David Calderwood at Redcar and Cleveland Council. You can follow them on Twitter @RedcarCleveland or visit their website: www.redcar-cleveland.gov.uk

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