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Northsound Radio Ltd

Case study
Northsound 2 Billboard advertising

Northsound 2 is a Scottish radio station that has recently gone digital and plays the greatest hits for the North East of Scotland.

Category: Entertainments

Format used: Billboards

Key result: Strengthened awareness

Client Objectives

Northsound radio wanted to increase brand awareness and increase digital listening.

“The booking process was straight-forward.”

The Campaign

“The billboards we selected are located in high traffic areas and are situated by arterial routes into the city.”

The Results

“We are very happy with the awareness of our ‘Northsound 2 Goes Digital’ campaign and the digital listening numbers.

If I was to plan a similar campaign, I would consider using Clear Channel in the future.” 

Thanks again to Northsound 2. You can follow them on Facebook @northsound2official / Twitter @nsound2tweets or visit their website 

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