Young people in the modern age are very tech-savvy and very in tune with advertising methods and activity. This means it can be quite daunting to advertise to a generation who have seemingly seen it all before. However, with the wealth of advertising options at your disposal, and a carefully planned marketing strategy, you can pull in the young academics with ease. Here, the Clear Channel team will take a look at the best ways to market your academic facility to prospective students.
You’d be hard pressed to find a more effective method of advertisement than Out-Of-Home. From large billboards at the roadside to smaller but striking displays in bus stops or on city centre pavements, there are plenty of canvasses for you to project your marketing campaign onto. Catching the eye of students on their way to school or college, on their way to town to work or to meet friends is the first step to attracting them to your product.
From motion detection to interactivity and advertisements that change depending on the time and weather, there are so many ways to utilise outdoor advertising to your benefit, and we’ve written about them in great detail before. With your ideas and our expertise, we can create an Out-Of-Home marketing campaign that stands out above your competitors.
330 million active Twitter users per month. Over 2 billion monthly users of Facebook. Social media is probably the most popular and strongest media platform we have, and to fail to capitalise on its enormous advertising potential would be a grave error. While not all of those active users are students, huge numbers of them are and they will absorb a great deal of their daily information from these platforms.
Using targeted advertising and paid promotions on social media is an effective way of reach large numbers of people. A well designed advert will catch the eye of someone as they scroll through their news feed and timeline. This is especially true with Twitter, as these promotions are designed to look like regular tweets, which means they slot seamlessly into a feed. While this seamless appearance is clever, it means your advert’s content must be as good as it can be in order to grab their attention.
Getting your brand right is so important, particularly when it comes to advertising to young people. From the typography in your campaigns to your logo and slogan, it all matters when you’re promoting yourself to fashion-conscious, design-savvy students. Of course, not all students care about fashion or the latest trends in digital design, but many do and the way your brand looks can have a huge bearing on whether or not they give you the time of day in the first place.
Away from aesthetics, your company ethos can go a long way to securing the custom of the millennial generation. A business that believes in a good cause, or is committed to a certain code or philosophy can stand out in a field where many businesses are trying to be seen doing things ‘differently.
Advertising to students is no walk in the park – it requires a combination of various elements, skills and a big helping of creative thinking – but once you have the idea and you’ve secured the right marketing platform, you’ll be well on your way to success.
Clear Channel Direct are one of the UK’s leading providers of outdoor advertising solutions. For more information about our work, please get in touch with us today and we’ll be happy to help.