Supermarket Advertising

Supermarket  advertising screens provides companies with an opportunity to reach shoppers on a local, regional or national level. These eye-catching digital screens are located in prime position near the entrance to the stores and could be your perfect solution – whether you sell a product in store, have an event taking place locally, or are looking to increase footfall into your store.

Maximise the impact and cost-effectiveness of your adverts through supermarket advertising on the latest digital advertising screens – Speak to your audience when you know they’re at the supermarket.

Asda Digital Supermarket Advertising Screens (Asda Live)

Holding 16% of the UK’s grocery market share, Asda’s weekly footfall into their stores is in the millions.

Their strategy is driven by offering great value products; with their audience predominantly falling into the below categories:

• Low cost shoppers
• Consumers looking for bulk deals
• Mothers with young children

If this is your target market, then Asda sites could be the most effective sites in achieving a Return On Investment for you.

Sainsbury’s Digital Supermarket Screens (Sainsbury’s Live)

Like Asda, Sainsbury’s has 16% market share; meaning huge amounts of footfall per store each week.

Sainsburys’ focus has always been on its fresh, high quality foods. Their audience largely fall into the below categories:

• ABC1 demographic (affluent consumers)
• Health conscious consumers (think of the Jamie Oliver campaigns!)

The advertising location plays a key role in influencing people not included in the above categories. This is worth considering when thinking about which grocery store would work best for you.