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Local Rate
of Return
Audiences are returning
in cities, towns and villages
Discover your return 0800 030 9088

Using our market leading methodology we’re able to look at specific cities, towns and villages across the UK and see the audience levels for any of our products. Here you can discover the standout areas from over the past week but don’t worry if you can’t see a specific area mentioned, we have access to data for all locations across the country – just let us know and we’ll be happy to share it.

Staying Local

Due to the travel restrictions this year, audiences have been visiting their local towns more frequently than bigger cities. As restrictions change, we’ve seen this trend continue with secondary towns across the country, like Blackpool and Scarborough, seeing a quicker Rate of Return than their big city counterparts. With over 35,000 panels across the UK, we’re able to use this data to ensure your campaign is seen by the correct audience, even if their usual routines have changed.

Out of Home Locally

As well as an increase in local audience levels, we’re also seeing that our individual products are having a huge rate of return in secondary towns across the country too. Whether more people are exposed to our Adshel Live screens in Lincoln or our Malls Live screens in Bristol, we can advise you on the specific products which are almost back to 100% pre-pandemic audience levels or higher. You can request this information for your local area by contacting us here.

Returning Regions

Our exclusive data also enables us to compare the regional rate of return against pre-pandemic audience levels, giving you a better understanding about how different areas compare across the country.

West Country 0

Granada 0

Tyne Tees 0

Anglia 0

Central 0

Yorkshire 0

Our Methodology

With our partners, adsquare, and our mobile data platform Clear Channel Radar®, we’re monitoring a huge set of information to learn
how Clear Channel’s products are performing with our audiences. By analysing GDPR compliant data from approximately 7 million devices, which is
around 10% of all the devices in the UK, we can detect when people are exposed to our individual products rather than broad areas. This allows us
to accurately plan your next campaign with precision to ensure it reaches the right target audience.

In addition to providing audience data and insights, we’re also doing lots more to help you during your return to Out of Home:

The ability to have a flex schedule with your campaign
and to change your copy.

Cancel any new business free of charge booked to display before 30th June 2021 (that has not already been subject to a deferral) up to 28 days from campaign I/C.

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Get in touch

Looking to discuss outdoor advertising in your local area? Please give us a call or fill in our form and we will get back to you shortly.

0800 030 9088

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