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The Outdoor Media Awards 2017

Outdoor Media Awards 2017

The Outdoor Media Awards represent the gold standard for Out of Home (OOH) advertising and entries are now open for 2017. 2016 marked the 10th annual Outdoor Planning Awards, held in partnership with Clear Channel UK and Campaign magazine. Next year, the awards will enter their second decade and there are brand new categories celebrating the most creative and innovative OOH executions of 2016.


The Data Award

The data award celebrates outdoor campaigns which have effectively and innovatively used data as part of their execution.

The Multiple Format Award

The Multiple Format Award celebrates campaigns which have used at least two different Outdoor formats.

The Long-Term  Brand Fame Award

The Long-Term Brand Fame Award celebrates campaigns which have successfully built a brand long-term, creating brand fame.

The Innovation Award

The Innovation Award celebrates truly innovative use of Outdoor media.

The Creative Award

The Creative Award celebrates true creativity in Outdoor media.

The SME Award

The SME Award celebrates Small and Medium-Sizes Enterprises who have used Outdoor media most effectively.

This award is open to any enterprise that meets the following criteria:

It has a turnover of less than £25m

It has fewer than 250 employees

The Grand Prize

The best of the best, according to our Outdoor Media Award judges.

This award cannot be entered directly. All shortlisted entries will be considered, and a winning entry will be chosen by our judges.

The Peoples’ Favourite

This award is voted for by consumers. All nominated entries will be eligible to win The Peoples’ Favourite, and the campaign which receives the most votes, via an online voting page, will be crowned the winner.

A voter will also be chosen at random to win a prize. It’s win-win!

Key dates

Deadline for entries are March 31st 2017. Campaigns should have run in 2016; any business or organisation can enter. Please note you can also enter if you have placed Outdoor advertising with any Outdoor or Out of Home company.

Who can enter?

Any organisation, of any size (excluding the ‘SME Award’, which is only open to SMEs) and in any sector, which has taken part in an outdoor campaign that ran in the UK in 2016.

In all categories, work can be either traditional or digital Out of Home.

Entry fees

Entry into the Outdoor Media Awards is free of charge, and organisations can enter as many categories as they wish.

Entry deadline

Entries will close on March 31st 2017

How to enter

Visit clearchannel.co.uk/oma2017

Register your details in order to upload your entriesThe Outdoor Media Awards 2017

Decide which categories you would like to enter

Upload your entry by providing the following assets

  1. Photos (max 3)
  2. Video, if available
  3. 500 word summary of campaign, including an overview of campaign objectives, how your outdoor execution achieved those objectives, how your outdoor execution relates to the specific category you are entering, and any results you may have.

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